SMM (Social Media Marketing)
Module 1: Social Media Introduction
- What is Social Media?, How did the evolution of Internet Happen?, Social Media Analytics, Metrics, Campaigns & Execution Overview
Module 2: Digital marketing vs. Social Media Marketing
- Various parameters of Digital Marketing, Various parameters of Social Media Marketing, Minor and major differences between Digital marketing & Social Media marketing
Module 3: Paradigm evolution of Social Media and Content
- Evolution of Social Media through the years, How did Content Trends develop Social Media?, Content Marketing Trends and its Benefits via Social Media
Module 4: Content Marketing and Real-time marketing
- What is Content Marketing?, What is Real-time Marketing?, Differences between the two, How to make your brand grow by practicing both?
Module 5: Project – Viral Marketing
- Introduction to Viral Marketing, Implementation of Viral Marketing, How can a brand tap into it for growth?
Module 6: Marketing on Social Media platforms
- Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Deep insights into all Social Media Channels, Online Reputation Management (ORM), Best campaigns on platforms
Module 7: Facebook Marketing in Detail
- Understanding Facebook Marketing, Facebook Glossary, Facebook Fan vs. Page vs. Group, FB Plugins, Exercise on Facebook Posting, Creating external tabs on Facebook Page, Uploading Contact for Invitation, Creating External tabs on Facebook, Creating Page
Module 8: Facebook Media Marketing
- Increase Fan following on Page, Marketing on fan page, Fan Engagement, Important Apps/Listing, Facebook Advertising, Types of Facebook Advertising
Module 9: Best Social Media Campaigns/Best Digital Campaigns
- Case Studies and Learning through exercises and assignments, Successful Strategies Creation