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SMM (Social Media Marketing)

    Module 1: Social Media Introduction

      What is Social Media?, How did the evolution of Internet Happen?, Social Media Analytics, Metrics, Campaigns & Execution Overview

    Module 2: Digital marketing vs. Social Media Marketing

      Various parameters of Digital Marketing, Various parameters of Social Media Marketing, Minor and major differences between Digital marketing & Social Media marketing

    Module 3: Paradigm evolution of Social Media and Content

      Evolution of Social Media through the years, How did Content Trends develop Social Media?, Content Marketing Trends and its Benefits via Social Media

    Module 4: Content Marketing and Real-time marketing

      What is Content Marketing?, What is Real-time Marketing?, Differences between the two, How to make your brand grow by practicing both?

    Module 5: Project – Viral Marketing

      Introduction to Viral Marketing, Implementation of Viral Marketing, How can a brand tap into it for growth?

    Module 6: Marketing on Social Media platforms

      Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Deep insights into all Social Media Channels, Online Reputation Management (ORM), Best campaigns on platforms

    Module 7: Facebook Marketing in Detail

      Understanding Facebook Marketing, Facebook Glossary, Facebook Fan vs. Page vs. Group, FB Plugins, Exercise on Facebook Posting, Creating external tabs on Facebook Page, Uploading Contact for Invitation, Creating External tabs on Facebook, Creating Page

    Module 8: Facebook Media Marketing

      Increase Fan following on Page, Marketing on fan page, Fan Engagement, Important Apps/Listing, Facebook Advertising, Types of Facebook Advertising

    Module 9: Best Social Media Campaigns/Best Digital Campaigns

      Case Studies and Learning through exercises and assignments, Successful Strategies Creation