SEO

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SEO

    Module 1: Introduction

    • Internet and Search Engine Basics
    • Internet Marketing
    • Importance of Internet Marketing
    • Types of Internet Marketing Methods
    • Importance of Search Engines
    • SEO is an Art or Science
    • How the search engine works?
    • Understanding the SERP
    • Using Search Operators
    • Google Search Engine Architecture
    • Search Engine Algorithms
    • Google Algorithm Updates
    • Page Rank Technology
    • Panda Update and its Importance
    • Latest Updates about SEO Algorithms
    • Google Web Masters Tools

    Module 2: Keywords Research and Analysis

    • Introduction to Keyword Research
    • Business Analysis
    • Types of Keywords
    • Keyword Research Methodology
    • Keywords Analysis Tools
    • Competition Analysis
    • Preparing a Keyword List for Project
    • Localized Keywords Research

    Module 3: On-Page Optimization (Onsite)

    • Basics of Website Designing / Development
    • Essentials of good website designing
    • HTML Basics for SEO
    • Usability and User Experience in Website
    • Onsite Optimization Basics
    • Importance of Domain Names and Value
    • Domain Selection
    • Website Structure and Navigation Menu Optimization
    • Coding Best Practices
    • Filename Optimization
    • Title Tag Optimization
    • Keywords
    • Keyword Density Analysis
    • Keywords Research in Various Search Engines
    • Meta Tags
    • Meta Tags Optimization
    • Headers Optimization
    • SEO Content Writing
    • Optimizing SEO content
    • Page Speed Optimization Tool
    • Anchor Links Optimization
    • Internal Link Strategy
    • Iframes / Frames effects on SEO
    • Header and footer
    • Header optimization with tag line or catch line
    • Footer Optimization
    • Creating an HTML and XML sitemaps
    • URL Rewriting Techniques (301, 302)
    • Canonical / 404 Implementation
    • HTML Validation using W3C
    • Google SEO Guidelines
    • Search Engines V/S directory
    • Major search engines and directories
    • Google Page Rank
    • Google Sandbox effect
    • Website Architecture
    • Hosting Selection
    • How the Search Engine works
    • Heat map of Home page
    • Description
    • Creating Robots file
    • Creating sitemaps
    • Image tag optimization
    • Image Importance
    • Anchor Text
    • URL renaming/re-writing
    • Google webmaster tools
    • Yahoo Feed Submission

    Module 4: Keywords Research and Analysis

    • SWOT Analysis of Website
    • Target segmentation
    • Keyword Research
    • Competitor Analysis
    • Finding Right Appropriate Keywords.

    Module 5: Off Page Optimization

    • Submission to search engines
    • Introduction to Offsite Optimization
    • Local marketing of websites depending on locations
    • Promoting Subsequent pages of the website
      Black Hat / White Hat / Grey Hat SEO
    • Submission to Relevant Directories
    • Linking Building Methodology
    • Types of Linking Methods
    • Free Links / Paid Links
    • Directory Submission
    • Blog Submission
    • Free Classifieds
    • Forums
    • Forum Signatures and Commenting
    • Press Releases
    • Video optimization
    • Link Building
    • How to promote home page
    • Directory Submissions for SEO
    • Social Bookmarking
    • Local Business Listing (Local SEO)
    • Classifieds Posting
    • Using Blogs for SEO
    • Blog Commenting
    • Press Release Submission
    • Article Submissions
    • Video Submissions
    • Social Media Optimization Techniques (Basics)
    • RSS Feeds Submissions
    • Tracking the Links and Page Rank
    • Question and Answers

    Module 6: Dynamic Website SEO

    • Difference between Dynamic and Static Sites
    • SEO for Word press (SEO Widgets)
    • SEO for Joomla ( Joomla SEO Plug-in)
    • SEO for BlogSpot
    • How to optimize the Flash Websites

    Module 7: Google Adsense

    • Google Ad sense Training
    • Affiliate Marketing Training
    • Google Analytics Training
    • Social Media Optimization (SMO) Training
    • My space Training
    • Creating Buzz Training
    • Face book Training
    • Twitter Training
    • Linked in Training
    • Developing Marketing Strategies for SMO Training
    • URL Shortening Tools
    • Using Tools and Applications for SMO
    • Social Bookmarking Training
    • Viral Marketing For You tube

    Module 8: Reports and Management

    • Website Position Analysis in various search engines
    • Introduction to Google Analytics in details
    • Installing Google Analytics
    • Basics of Google Analytics
    • Visitors Reports
    • Geographic Reports
    • Traffic Sources Reports
    • Keywords Reports
    • Your Goals and Conversions