Digital Marketing

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Digital Marketing

    Module 1: Inbound Marketing

    • What is Inbound Marketing?
    • Inbound Marketing strategy?
    • Inbound Marketing Vs Outbound Marketing
    • Digital Marketing Role in Inbound Marketing

    Module 2: Fundamental of Digital Marketing

    • Introduction to online digital marketing
    • Importance of digital marketing
    • How internet marketing works?
    • Traditional Vs. Digital Marketing
    • Significance of online marketing in real world
    • Increasing visibility
    • Visitors’ engagement
    • Bringing targeted traffic
    • Lead generation
    • Converting leads
    • Performance evaluation

    Module 3: Website Planning and Maintenance

    • Understanding internet and websites
    • Domain names and extensions
    • Web server and its types
    • What is web hosting?
    • Types of websites – dynamic & static
    • Planning and conceptualization of a website
    • Understanding the web pages, its structure and navigation
    • Making a blueprint of the website

    Module 4: Create Website Using WordPress

    • Word Press Website?
    • Install Word Press Theme?
    • Create Page
    • Create Post
    • SEO Plug-in
    • Tag Manager Plug-in

    Module 5: Business Trends Research

    • What is Google Trends
    • How Use Google Trends
    • Trends and Analysis

    Module 6: Keyword Planning and Mapping

    • Market research
    • Keyword research and analysis
    • SWOT analysis of a website
    • Types of keywords
    • Tools used for keyword research
    • Localized keyword research
    • Competitor website analysis
    • Choosing right keywords to the project

    Module 7: Search Engine Optimization

    • Introduction to Search Engine Optimization
    • How Search Engine works?
    • SEO fundamentals & concepts
    • Understanding the SERP

    Module 8: On-Page Optimization

    • Meta data optimization
    • URL optimization
    • Internal linking
    • 301 Redirection
    • 404 error pages
    • Canonical implementation
    • H1, H2, H3 tags optimization
    • Image optimization
    • Optimize SEO content
    • Check for copyscape content
    • Landing Page optimization
    • No-Follow and Do-Follow
    • Indexing and Caching
    • Creating XML Sitemap
    • Creating Robot.txt
    • HTML validation using W3C
    • Google webmaster tool & website verification
    • And much more on-page techniques

    Module 9: Off-Page Optimization

    • Link building tips & techniques
    • Difference between white hat and black hat SEO
    • Page rank, Alexa rank, domain authority, backlinks
    • Do’s & don’ts in link building
    • Link acquisition techniques
    • Directory submission
    • Social bookmarking submission
    • Search engine submission
    • Web 2.0 submission
    • Article submission
    • Press release submission
    • Forum submission
    • PPT submission
    • PDF submission
    • Classified submission
    • Business listing
    • Blog commenting

    Module 10: SEO Updates and Analysis

    • Google Panda, Penguin, Humming bird algorithm
    • How to recover your website from Google penalties
    • Webmaster and analytics tools
    • Competitor website analysis and backlinks building
    • SEO tools for website analysis and optimization
    • Backlinks tracking, monitoring and reporting

    Module 11: Social Media Marketing (SMM)

    • Introduction to social media marketing
    • Understanding the past and present
    • How social media can influence marketing strategies?
    • What is viral marketing and its significance in current world?

    Module 12: Social Media Optimization (SMO)

    • Introduction to Social media networks
    • Types of social media websites
    • Social Media Optimization concepts
    • Facebook Page, Google+, LinkedIn, YouTube, Pinterest,
    • Instagram Optimization
    • Hashtags and Mentions
    • Image optimization and networking
    • Mico Blogs for Businesses

    Module 13: Online Reputation Management

    • Brand Building
    • Promoting Brand Awareness
    • Brand Building Tools & Apps
    • Positive Negative Brand Building
    • Rebuilding Brand Image

    Module 14: Content Marketing

    • Intro to Content marketing and management
    • Writing compelling content
    • Keyword research
    • Unique ways to write eye-catchy content
    • Template creation for content
    • Optimizing content for search engine
    • Content distribution to increase traffic & sales

    Module 15: AdSense and Blog Marketing

    • What is blogging?
    • What is AdSense program?
    • How to earn money through blogging?
    • Tricks to get AdSense approved by Google
    • Google AdSense account setup and integrating with analytics
    • Placing ad codes on blog or website
    • Alternative Ads websites that can earn you money

    Module 16: Google AdWords

    • Google AdWords fundamentals
    • Landing page optimization
    • Set-up PPC Campaign
    • Google AdWords account structure
    • PPC campaign navigation
    • How to set up PPC campaign
    • Single Account Vs My Client Center (MCC) Account
    • What is Click-through-Rates (CTRs), Impression, Conversion?
    • Quality score and its importance
    • What is tracking code?
    • What is keyword research?
    • Analyze competitors’ keywords
    • Creating campaign, Ad group, Ads, Keywords Geo targeting for Ads Bidding Billing
    • Google AdWords Editor
    • Reporting

    Module 17: Web Analytics

    • Introduction to Web Analytics
    • Google and Bing Analytics
    • Integrating website with analytics
    • Setting up goals & tracking traffic and conversions
    • Cookies tracking, eCommerce tracking
    • Exit rate Vs. bounce rate
    • Setting up funnels in goals
    • Integrating AdWords and analytics
    • account and its benefits
    • Measuring performance of marketing campaigns
    • What is link tagging and how to set up?
    • Filters and segments
    • Customized reports
    • Monitoring traffic sources and behaviour
    • Conversions tracking and reporting

    Module 18: Mobile Marketing

    • Importance of mobile marketing in current scenario
    • Fundaments of mobile marketing
    • Forms of mobile marketing
    • Geo-targeting campaigns for mobile users
    • Measuring and managing campaign
    • App & Web – Mobile advertising
    • Content marketing
    • Mobile targeting and segmentation
    • SMS marketing
    • Case Studies on App advertising

    Module 19: Email Marketing

    • What is Email Marketing?
    • Importance of Email Marketing
    • Popular Email Marketing Software’s
    • Email Marketing Goals
    • Introduction to Mail Chimp
    • Mail Chimp pricing structure
    • Account setup and settings
    • Email marketing strategy
    • Creating a Subscriber List
    • Integration of Forms in Site
    • Import subscribers in list
    • Types of Email marketing campaigns
    • Creating an Email Campaign
    • What is Newsletter
    • Design a Newsletter
    • Reports
    • Marketing Automation

    Module 20: Video Marketing

    • Importance of video marketing
    • Understanding video campaigns
    • YouTube marketing (Video Ads)
    • Types of YouTube Ads
    • In-display and In-stream ads
    • Using YouTube for businesses
    • Developing YouTube marketing strategies
    • Video Ad groups
    • Targeting options
    • Understanding bid strategies
    • Bringing visitors to your website via YouTube videos

    Module 21: Affiliate Marketing

    • Fundamentals of Affiliate marketing
    • How people are earning millions of dollars via affiliate marketing?
    • Changes in marketing industry over the years
    • Ways to do affiliate marketing
    • Live examples of how affiliate marketers earn money online
    • How to get approved from affiliate agencies?
    • Getting approval from commission junction

    Module 22: Local Business Listing

    • Google places optimization
    • NAP (Name Address Place)
    • Citations
    • Using H card
    • Local SEO